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Third of high streets ‘degenerating or failing’

Tuesday, December 13th, 2011

A third of UK high streets are “degenerating or failing” according to new research published by the British Government today.

The Portas Review, which has been in development since TV retail expert, ‘Queen of Shops’ Mary Portas, was appointed to lead an independent review in May, sets out the familiarly depressing UK High Street statistics. The findings were revealed alongside a Government-commissioned report aimed at revitalising high streets and shopping centres struggling to attract customers.

By 2014 less than 40 per cent of retail spending will be on the high street, according to the study, which also found that over the past decade out of town retail floorspace has increased by almost a third while in towns it has shrunk by 14 per cent. Nearly one in six shops is vacant, we are told, while high street footfall outside London has fallen by around 10 per cent over the past three years.

Portas proposed a national market day and relaxation of rules to stem shop closures. She proposed new “town teams” to improve the management of high streets, more affordable car parking and removal of red tape. “Our high streets are a really important part of pulling people together in a way that a supermarket or shopping mall, however convenient, entertaining and slick, can’t,” said Portas.

The British Prime Minister David Cameron said the Government will review the report and respond next Spring.

Ms Portas said: “Our high streets can be lively, dynamic, exciting and social places that give a sense of belonging and trust to a community. Something which, as the recent riots clearly demonstrated, has been eroded and in some instances eradicated. I fundamentally believe that once we invest in and create social capital in the heart of our communities, the economic capital will follow. Those who see high streets purely in commercial terms need a reality check, because, without the engagement and collaboration of local people many high streets will die and retailers, landlords and local authorities alike will see their investment wasted. This review sets out what I think has led to the decline of our high streets, my vision of the future and the key things I believe we need to put in place to deliver that vision.”

She told a press conference that high streets had been “displaced” by out of town shopping centres so people no longer felt they belonged to towns. She complained that many areas had been “clone towns” and said the recession was giving an opportunity to create something new.

British Retail Consortium director general Stephen Robertson said: “We absolutely agree that high streets make a unique contribution to local neighbourhoods and economies, providing jobs and services and building a sense of community. We’re delighted that Mary Portas recognises that town centres need to evolve as quickly as customer demands change if they’re to remain relevant. The report sets out some practical ways to address problems faced by the UK’s high streets, many of which go back much further than the economic difficulties of the last few years. Prioritising action on business rates and parking is exactly right. These are the key concerns for customers and retailers.”

John Walker, chairman of the Federation of Small Businesses, said: “The planning system is hugely important in shaping the character of our high streets and town centres and so our local communities. It is vital that the Government and councils take note of these recommendations – in particular, that the provisions in the new National Planning Policy Framework are strong enough to provide the protection needed since there has been a notable shift towards out-of-town retail developments in the last 10 years.

“If no action is taken, the trend is set to continue. If we want to ensure vibrant high streets for the future, we need to carefully balance that expansion with ensuring that existing town centres are not unwittingly damaged.”

Ms Portas made 28 recommendations which will now be studied in detail by the Department for Communities and Local Government and other Whitehall departments. She said that among the most important were suggestions that town teams should be established, praising the system in France where senior officials protect town centres. She also called for the removal of unnecessary regulations to make it easier for people to become market traders, cuts in business rates, and a parking league table so shoppers could see how their town compared on charges.

Ms Portas said the Government had only called in one out of town development since 2008 even though it had been given the chance to review 146 schemes, stressing there should be a new “exceptional sign off” by the Local Government Secretary.

Her report said the way Britons shopped had changed “beyond recognition” – forever, adding: “The phenomenal growth of online retailing, the rise of mobile retailing, the speed and sophistication of the major national and international retailers, the epic experiences offered by today’s new breed of shopping mall, combined with a crippling recession, have all conspired to change today’s retail landscape.”

The only hope high streets have of surviving is to deliver something new, said the report, noting that vacancy rates have doubled over the last two years. “Although some high streets are thriving, most have a fight on their hands. Many are sickly, others are on the critical list and some are now dead. Ms Porter said: “We cannot and should not attempt to save every high street but my findings have led me to believe that unless urgent action is taken, the casualties will only continue to multiply.”

The report revealed that the number of town centre stores fell by an estimated 25,000 in the past 11 years, with almost one in six shops standing empty. The internet was identified as one of the main threats to the high street, with retailers needing fewer shops to sell their goods. Meanwhile shoppers have been “flocking” to out of town developments, which had been allowed to flourish by the UK’s planning rules.

Mr Cameron said: “The high street should be at the very heart of every community, bringing people together, providing essential services and creating jobs and investment; so it is vital that we do all what we can to ensure they thrive. I am delighted that Mary Portas has produced such a clear vision on how we can create vibrant and diverse town centres and breathe life back into our high street.”

Peter Drummond, president of the retail property organisation BCSC, said: “Each town centre needs to find its niche and become a destination that people have a reason to visit. This means full partnership from all stakeholders in a community, including businesses, local authorities and, crucially, customers themselves. A strong commitment to town centres in the planning system is vital so that investment is delivered to the heart of communities. An aspiration that more schemes not in accordance with local plans – and which may harm a town centre – are effectively ‘called in’ by the Secretary of State could be part of a solution, but we believe that the heart of the matter lies in proper social, environmental and economic assessments of any project’s impact, based on a robust ‘town centres first’ mechanism.”

AA president Edmund King said: “We welcome the attention that this report has given to the importance of parking, in terms of adding vitality to town and city centres. For towns and cities, small and large, adequate free and sensibly-priced parking is the key to economic prosperity. Local authorities should not kill the goose that often lays the golden egg – the car-borne shopper who has money to spend. In these tough economic times, local authorities’ dash for cash, through ramping up parking income and introducing more restrictions, risks driving people to places where parking is easier.”

Stylmee Set to Launch Site

Thursday, December 1st, 2011

Fashion community site Stylmee is launching its e-commerce and gaming site within the week, possibly as early as Friday.

Stylmee is a fashion & design community that provides a personalized eCommerce fashion experience and challenges your fashion-ability. The site’s gaming component allows fashionistas to learn about merchandising as they buy and curate for their own boutiques within a virtual 3-D fashion city.

Basic Farano, creative technologist for Stylemee, described the social game as a “test of judgment and style as participants decide what to put in their boutique and if they can accumulate [virtual] Stylcash” based on feedback from community members. How much Stylcash virtual boutique owners can accumulate depends on where they are on the gaming level and how fast they move up on the different ranks of difficulty within the game.

Farano also said the interactive 3-D application on the iPad will be featured on Apple’s iTunes site. It will also be featured in the App store. The Stylemee app is expected to be found under the shopping, games and fashion categories.

In addition participants can buy designer brands through its e-commerce site. Some of the brands are Alexander Wang, Balenciaga, Burberry, Calvin Klein, Christian Louboutin, Gucci, Jimmy Choo, L.A.M.B., Lanvin, Marc Jacobs, Missoni, Moschino, Stella McCartney, Tom Ford and Versace.

According to Fresh Concepts Labs, the Toronto-based group that created the site, women between the ages of 18 and 45 comprise the largest percentage of social gamers online.

Jaeger launches transactional mobile site

Wednesday, November 23rd, 2011

Premium retailer Jaeger is targeting an 80% increase in mobile sales with the launch of its new mobile-optimised transactional site.

Until now, mobile sales made up 8% of the retailer’s total sales, up from 4% at the beginning of the year. It is now driving this growth with the new site, expecting to see a 10-fold increase within six months.

Jaeger group chief executive Belinda Earl said: “The launch of our new mobile site marks another milestone in Jaeger’s multichannel strategy.

“Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.”

DesignUK created the site which offer users an Amazon-style ‘one-click’ checkout, a shared shopping basket across the mobile and ‘full-fat’ website and international delivery.

Jaeger extended the international reach of its website in March after it experienced a large volume of online shoppers. It now delivers to 38 countries.

Topman to Launch Monthly Online Magazine

Wednesday, November 23rd, 2011

U.K.-based high street retailer Topman has announced it will launch a monthly online magazine called Topman Generation on Nov. 30. The retailer is that latest addition to the expanding list of e-commerce sites banking on editorial content to draw in shoppers.

Accessed globally via a link on topman.com, the interactive title will offer feature stories, opinion pieces, culture guides and multimedia extras. The magazine has been designed by London-based M&C Saatchi to be accessible via computer, tablet or mobile phone without downloading a dedicated app.

“It’s fashion-focused but takes into its sway film, music, cultural opinion, modern icons, great art, sport,” said John-Paul Pryor, editor of the magazine and previously the arts and culture editor at Dazed Digital. “I think people will be surprised at the kind of things in there.” It includes interviews with Yoko Ono, Seth Rogen, the Chapman Brothers, Perry Farrell, Kirsten Dunst, Ezra Miller, The Jesus and Mary Chain and Miranda July.

Each digital story will incorporate shopping features that allow readers to immediately purchase items worn by subjects in the magazine’s features or fashion layouts. The London-based fast-fashion retailer is putting e-commerce secondary to the editorial mission of the magazine, noted Topman executives.

“Articles will have related products represented at the bottom of the article so that these can be bought from our site — however these have to be truly relevant and inspirational,” explained Grazia Amico, Topman’s head of e-commerce.

“The premise of this project is engagement and information at the forefront, with commercialization secondary,” added Jason Griffiths, Topman’s marketing director.

Topman is the sibling chain to Topshop. Both are owned by Sir Philip Green’s Arcadia Group.

Target Promotes Casey Carl to Multi-Channel President

Wednesday, November 23rd, 2011

Target Corp., the second-largest U.S. discount chain, has appointed Casey Carl as senior vice president, merchandising and president of its multichannel operations, adding responsibility for Target.com, which has crashed repeatedly since the retailer took control of it from Amazon.com Inc.

The 14-year Target veteran will lead the US general merchandise retailer’s multichannel team, overseeing Target’s digital platforms he will be responsible for the retailer’s Web site, its social media and mobile efforts, making him the point man for its Web site. The new Target.com crashed six times since it went live on Aug. 23, accounting for more than half of the major outages this year at the top 100 sites in the U.S. by revenue, according to Web monitor AlertBot.

Carl’s previous digital experience includes serving on Target’s multichannel steering committee. He takes over three days before Black Friday, the biggest shopping day of the year, when retailers lure consumers to stores and the Web with deals. While e-commerce generates about 2 percent of Target’s almost $70 billion in annual sales, the company has said many more purchases are influenced by browsing on Target.com.

The 36-year-old joined Target in 1997 and has held a number of leadership roles throughout merchandising, most recently he served as senior vice president of “hardlines” merchandising. He will continue some of those responsibilities, including leading the entertainment, toys, sporting-goods and electronics units.

“We are firmly committed to implementing a multichannel strategy that enables our guests to engage with Target anywhere, anytime,” said Kathee Tesija, executive vice president of merchandising. “Under Casey’s leadership and with the support of a strong team, we are confident that we will continue to improve our digital operations and deliver on our ‘Expect More. Pay Less’ brand promise.”

Carl takes over where Steve Eastman, former president of Target’s Web operations, left off. Eastman exited the company on October 13, a month after its Web site crashed as demand for the Missoni for Target line surged.

Target rose 0.3 percent to $52.69 today at the close in New York. The shares have fallen 12 percent this year.