The Jones Group today (4 June) announced plans to acquire the Brian Atwood footwear brand.
Jones and Atwood are forming a joint venture, which owns the intellectual property of the brand and its existing licenses. Atwood will retain an ownership stake in the brand and continue in his role as creative director and designer, with broad over all aspects of the brand’s creative direction and image.
The Jones Group said it will accelerate the development of Brian Atwood as a “global luxury brand, supporting the expansion of his vision into other categories”, which are likely to range from jewelry to apparel and help the transform the designer into a global lifestyle label.
The deal follows the launch of the B Brian Atwood footwear line in 2001 under an exclusive licence deal with the Jones Group. It also marks Jones’ third major footwear acquisition in the past two years. In 2010, the company snapped up Stuart Weitzman and last year nabbed London-based luxe retailer Kurt Geiger.
“”Brian Atwood is a brilliant designer and our acquisition of his brand marks another milestone in our ongoing mission of developing The Jones Group into the leading portfolio of global fashion brands led by exceptional talent,” said Jones Group president and CEO of branded businesses Richard Dickson. ”The enhancement of our partnership is an important recognition of the talent we believe Brian Atwood possesses to become one of the world’s important brand names in fashion.”
Atwood, who launched his collection in 2001, said he is looking forward to the expanded relationship. ”The Jones Group is an exceptional partner,” said Atwood. “I am excited to enter into a deeper partnership with Jones, which has both the business acumen and brand expertise that will help me realize my dream of a fully developed Brian Atwood brand. I look forward to the next chapter.”
The financial terms of the agreement were not disclosed