Hennes & Mauritz AB said today it has tapped Maison Martin Margiela to produce a one-off collection that will go on sale worldwide on Nov. 15.
Margareta van den Bosch, creative advisor at H&M, described Maison Martin Margiela as “one of the most important and influential fashion houses of the past three decades.”
“This collaboration will be a great and memorable fashion moment,” she stated. The Swedish fast fashion giant has previously collaborated with the likes of Karl Lagerfeld, Comme des Garçons and Marni.
While controlled by Italian industrialist Renzo Rosso and designed by an in-house team, the Margiela label is still strongly associated with its namesake, press-shy founder, who exited the Paris-based house in 2009 after two decades of creation.
“The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all,” the house stated.
Considered the breakaway seventh member of the famed Antwerp Six that put Belgium on the international fashion map, Margiela introduced cleft-toed boots, deconstructed fashions and all-white stores to the fashion lexicon.
Today, Maison Martin Margiela produces various clothing and accessories collections for women and men, and has expanded into jewelry, fragrances and home decoration. It is slated to present its latest men’s wear and couture collections here in the coming weeks.
According to its Web site, Margiela operates 34 boutiques and shops-in-shop worldwide.