Pop star Rihanna is designing an exclusive clothing collection for UK fashion retailer River Island, which will launch in stores next year as part of the spring 13 collection.
“We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,” said Ben Lewis, River Island chief executive. ”Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”
Meanwhile, Rihanna said: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me.”
River Island, which has over 300 stores, will launch the clothing collection in spring 2013.