Global brand management company Cherokee announced the appointment of Frank Tworecke to its Board of Directors. Tworecke replaces Dave Mullen, a member of Cherokee’s Board of Directors since 2000, who retired from Cherokee’s Board of Directors effective as of July 17, 2012.

“We would like to thank Dave Mullen for his nearly 12 years of valuable service on the Cherokee Group Board of Directors. Dave counseled us through the transition of senior management and helped position the Company for the future,” said Cherokee Group Chairman Jess Ravich.

“I am excited to be joining Cherokee’s Board of Directors at such an important time for the Company, and I look forward to working alongside management and my fellow board members to continue to maximize shareholder value,” said Frank Tworecke.

Tworecke served as Group President of Sportswear for the Warnaco Group, a leading global apparel company, from 2004 until June 2012. Prior to Warnaco, he served as President and Chief Operating Officer at Bon-Ton Stores from 1999-2004; President and Chief Operating Officer at Jos. A Bank from 1996-1999; and President of the Merry-Go-Round Division of Merry-Go-Round Enterprisesfrom 1994-1995. Tworecke’s tenure in the apparel industry also entails various executive and merchandising roles with Lazarus Federated Department Stores, Oxford Blue Sweater and Lord & Taylor, among others. Tworecke currently serves on the Board of Directors of Grafton-Fraser, a leading Canadian retailer of men’s apparel, as well as the Cornell University’s Business School Board of Advisors.

Cherokee is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries.