Gap Inc-owned online retailer Piperlime has announced it will open its first retail store this autumn in the US.

The 4,000 square foot store at 121 Wooster Street in New York City will offer similar products as online with brands including Milly, Frye and Citizens of Humanity and marks the etailer’s initial move into physical retailing and the first of what could become a chain of stores.

“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Piperlime senior vice president and general manager Jennifer Gosselin.

“Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” Gosselin added.