Tesco has reshuffled the management of its clothing business for the second time in a year, n a move that sees cloting boss Jill Easterbrook promoted to a newly created role heading up a number of the company’s businesses.

Jason Tarry, CEO of Central Europe Clothing, will now be responsible for all of Tesco’s clothing business, replacing Jill Easterbrook.

Meanwhile, Easterbrook, who has served as head of clothing for the UK and Ireland since September 2011, is expected to lead several of the company’s businesses including Tesco Mobile, its Irish operations and One Stop.

“These moves result from good talent planning at Tesco,” a company spokesperson said. “As one of our most experienced directors, Jill will bring focus and leadership to these important business units.

“Jason Tarry will lead clothing across UK and Ireland in addition to his existing responsibilities for Central Europe and the F&F brand internationally, allowing us to further leverage the skill and scale of the group.”

Easterbrook, who was said to be “instrumental in growing the online clothing business”, replaced Richard Jones last September. A month earlier the company named Bernadette Lusher as buying director for UK clothing, replacing Jan Marchant.